Media Kit
Sola Salus Servire Deo
Official brand guidelines and assets for The McGennis Family
Our Story
The McGennis Family is a multigenerational entrepreneurial family based in Jefferson City, Missouri. Led by Caleb Michael McGennis (also known as dr4g0nbyt3) and Stephanie Kay McGennis, we're building businesses, serving in ministry, and raising the next generation of leaders.
Our heritage traces back to 1150 AD as the Lords of Iveagh (Mag Aonghusa clan) in County Down, Ulster, Ireland. Today, we carry forward 875 years of family legacy through entrepreneurship, faith, and community service.
Est. 2020 • Forged 1150
Modern family business established in 2020, heritage dating to 1150
Jefferson City, Missouri
Proudly serving our community in Central Missouri
Brand Colors
Our official color palette reflects heritage, strength, and warmth
These colors rotate throughout our home and brand materials, creating a cohesive visual identity that connects our physical space with our digital presence. From the walls in our house to the cards on our website, each color tells part of our family story.
Soho White
Primary - card backgrounds and clean spaces
HEX: #ffffff
RGB: 255, 255, 255
Tailwind: white
Gloria Gold
Secondary - heritage and excellence
HEX: #d4a24e
RGB: 212, 162, 78
Tailwind: mcgennis-gold
Brushed Brass
Fancy Secondary - call-to-action elements
HEX: #8b7355
RGB: 139, 115, 85
Tailwind: brass-button
Nobilis Navy
Accent 1 - strength and tradition
HEX: #1e3a5f
RGB: 30, 58, 95
Tailwind: mcgennis-navy
Magnus Maroon
Accent 2 - warmth and family
HEX: #7d2e2e
RGB: 125, 46, 46
Tailwind: mcgennis-maroon
Fidelis Forest
Accent 3 - heritage and Irish roots
HEX: #2d5016
RGB: 45, 80, 22
Tailwind: mcgennis-forest
Potens Purple
Accent 4 - nobility and legacy
HEX: #5b2c6f
RGB: 91, 44, 111
Tailwind: mcgennis-purple
Typography
Our typefaces communicate tradition and professionalism
Playfair Display
Display font for headings and emphasis
Example - Large Heading
The McGennis Family
Example - Subheading
Building Businesses
font-family: 'Playfair Display', serif
Tailwind: font-display
Inter
Body text for readability and clarity
Example - Body Text
We're entrepreneurs, ministry leaders, and community builders making a lasting impact in Jefferson City, Missouri.
Example - Small Text
Proudly serving Central Missouri since 2020
font-family: 'Inter', sans-serif
Default body font
Family Motto & Heritage
Mag Aonghusa
"Son of Unique Choice"
Our Gaelic clan name - Lords of Iveagh, County Down, Ulster, Ireland since 1150
Key Messages
Core messaging for press and media coverage
Who We Are
The McGennis Family is a multigenerational entrepreneurial family in Jefferson City, Missouri. Led by Caleb and Stephanie McGennis, we build businesses, serve in ministry, and raise the next generation of leaders with values rooted in 875 years of family heritage.
Our Mission
Building businesses and serving communities in Jefferson City through entrepreneurship, faith, and service. We're creators, builders, and community leaders making a lasting impact in Central Missouri.
Our Heritage
Descendants of the Mag Aonghusa clan, Lords of Iveagh in County Down, Ireland since 1150. Our heritage spans 875 years from medieval Irish nobility to modern American entrepreneurship, guided by our motto: "Sola Salus Servire Deo" (In the Service of God).
Our Ventures
Operating multiple businesses including BXP (custom software), The Honey Homestead (agriculture), What's the Process for (project management), Toxic Tournaments (esports), Nostalgia Nuke (retro gaming), and LoHP (competitive esports team).
Family Members
Caleb Michael McGennis
Founder & Entrepreneur
Also known as dr4g0nbyt3. Entrepreneur, software developer, and ministry leader. Founder of BXP and multiple ventures. Active with Sports Crusaders ministry.
Ministry Experience: 5 years Missouri Baptist Convention, 1 year Concord Baptist Church
Stephanie Kay McGennis
Co-Founder & Homemaker
The heart of the McGennis family. Dedicated mother to Leonardo and Raphael, key partner in family ventures, and community leader in Jefferson City.
Blog: A Latte to Do Mama - stories about motherhood and family life
Leonardo Bryton McGennis
Eldest Son
Growing up with strong family values and entrepreneurial spirit in Jefferson City, learning from his parents' example of business and community leadership.
Raphael Corwyn McGennis
Youngest Son
The youngest member of the McGennis family, being raised with the same values of entrepreneurship, faith, and community service that define the family legacy.
Contact & Usage
Media Contact
Caleb Michael McGennis
Founder, The McGennis Family
Website:
www.themcgennisfamily.com
Email:
contact@themcgennisfamily.com
Facebook:
@calebmichaelmcgennis
Usage Guidelines
✓ Permitted Use:
- News and editorial coverage
- Blog posts and articles
- Social media mentions
- Event promotions
✗ Please Don't:
- Alter brand colors
- Modify family motto
- Use for endorsements without permission
- Misrepresent our mission or values
For press inquiries or usage questions, please contact us.
Download Media Kit
Need high-resolution assets or the complete media kit package? Contact us for access to downloadable files, logos, family photos, and comprehensive brand guidelines.
Contact Us for Assets